Turning yield tokenization into a verb every LRT founder uses.
We packaged a hard-to-explain primitive into the campaign chassis that every restaking, LRT, and points project now plugs into by default.
YT / PT mechanics scared off retail and confused even sophisticated DeFi users.
Integrations were stuck in 'maybe Q3' purgatory with major LRTs and restaking protocols.
How we ran it.
Explainer economy
Published 40+ pieces of evergreen YT/PT content — threads, video, dashboards — that the community now cites instead of asking.
Integration sprints
Ran focused 6-week BD sprints with each LRT cohort. Shortened time-to-listing from quarters to weeks.
Points season playbook
Designed the campaign template (boosts, multipliers, leaderboards) that 14+ partner projects now license back from us.
Pro trader funnel
Targeted content for fixed-income desks, market makers, and structured product builders. Brought sophisticated capital, not farmers.
What it shipped.
"They didn't just market Pendle — they made YT/PT a part of how every restaking founder thinks about distribution. That's the kind of work you measure in TVL, not impressions."
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