Engineering the airdrop everyone wishes they'd farmed harder.
From a stealth orderbook L1 to a self-funded $HYPE launch with no VC unlocks, no insider FUD, and a community that defended the chart.
A perps DEX without a VC story, listed nowhere, with a founding team that refused to do interviews.
We had to make the product itself the marketing — and turn power-user traders into a permanent demand layer before TGE.
How we ran it.
Trader-first content
Replaced founder thought leadership with daily on-chain breakdowns of whale PnL, funding flips, and liquidation cascades — written for traders, not VCs.
Points loop design
Co-designed the points S1 mechanics with a 'no Sybil left behind' attribution model. Caught 38k farm clusters before they diluted real users.
KOL meritocracy
Replaced flat KOL deals with a leaderboard-based program — paid out in points, not USDC. Top 200 creators earned the loudest organic launch in DEX history.
TGE choreography
60-day comms calendar from snapshot → claim → CEX listings. Zero unlock FUD because there were no insider unlocks to defend.
What it shipped.
"They understood that for us, the product IS the brand. No fluff, no founder podcasts — just relentless focus on the trader experience. That discipline is rare."
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