Turning a lending market into Solana's most-visited DeFi front page.
We built a season-based campaign engine that compounded TVL, users, and mindshare release after release.
Lending is the most commoditized DeFi vertical. Kamino had to feel like a product, not a protocol.
Solana DeFi was crowded — and most projects shouted the same metrics.
How we ran it.
Product-led storytelling
Every release came with a hero feature, a benchmark, and a real user story. No more anonymous TVL pumps.
Season engine
Three campaign seasons, each with its own narrative arc, leaderboard, and partner cohort. 31 ecosystem projects integrated.
Trader + farmer funnels
Built parallel content tracks for active traders and yield farmers so each cohort had something to do every week.
Founder visibility
Trained the team to ship 1 high-signal post per week. Built a real, recognizable voice instead of a logo account.
What it shipped.
"Growth3 Labs runs marketing like a product team. They ship, measure, kill what doesn't work and double down on what does. That's why our seasons keep compounding."
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