Putting Bitcoin staking on the front page of every BTCFi thesis.
We translated a deeply cryptographic primitive into the BTCFi headline founders and traders both repeat — and choreographed a mainnet that held attention past week one.
Bitcoin maxis distrust 'staking' as a word. DeFi natives distrust BTC infra as a category. We had to win both rooms.
Several well-funded BTCFi competitors were chasing the same narrative window.
How we ran it.
Two-audience narrative
Built parallel content tracks — one written for BTC OGs, one for DeFi-native LRT/restaking traders — without contradicting either side.
Finality-provider concierge
Hands-on BD with 210+ finality providers across 4 continents. Bespoke onboarding decks and a shared comms war room.
BTC-native KOL ring
Activated a curated ring of Bitcoin-credible voices instead of generic crypto-Twitter spray. Result: zero credibility erosion through TGE.
Mainnet drumbeat
10-week launch arc from cap-1 staking → cap-2 → mainnet → first BTC LSTs live. Each beat shipped with a hero asset and partner cohort.
What it shipped.
"We had a primitive most people couldn't explain in a tweet. Growth3 Labs turned it into the BTCFi narrative every other team now positions against — without ever losing the Bitcoin crowd."
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