Your TGE is one day. The momentum has to last 18 months.
We run TGEs as a 90-day operation: pre-launch narrative build, launch-week orchestration, and a post-TGE engine that keeps the chart honest.
We've shipped TGEs across L1s, L2s, infra, DeFi, and consumer crypto. Every one is different, but the failure modes are the same: weak narrative, thin liquidity, no post-launch plan.
Our launch playbook covers everything from points programs and airdrop design to exchange comms, MM coordination, and the post-TGE content drip that keeps holders from rotating.
Every engagement ships with these.
GTM strategy doc
90-day pre-TGE plan with narrative arc, milestones, and channel-by-channel calendar.
Points & airdrop design
Eligibility, anti-sybil, tier structure, and unlock cliffs.
Launch-week ops
Hour-by-hour run-of-show, comms templates, war room.
Post-TGE retention
Buyback narratives, staking comms, governance kickoff, ecosystem stories.
How we work.
Pre-TGE
Narrative, points program, KOL warm-up, exchange conversations.
Launch week
Coordinated comms, live war room, real-time crisis response.
Stabilize
First 30 days: holder retention, FUD response, listing momentum.
Compound
Ongoing narrative arcs that keep the token relevant beyond launch.
Common questions.
Do you handle MM intros?
We don't operate MMs but we have working relationships with the top desks.
When should we engage you?
Ideally 90+ days before TGE. We've shipped in 30 — it's just harder.
Related services
View allBrand & Narrative
Positioning, messaging, and visual identity that makes your protocol unforgettable in a crowded market.
Community Growth & IRL
From cold-start Discord to flagship Token2049 side events — we build and operate the community surfaces that turn followers into the people who defend your protocol at 3am.
Social & Content
Daily content engines on X, Farcaster, and beyond. Threads that go viral, memes that convert.
Ready to grow?
Start a 30-minute Strategy Chat. We'll diagnose your bottleneck and send a custom growth plan within 24 hours.