Coverage where it actually matters — and a footprint that survives a Google search.
We earn placements in the publications, podcasts, and data platforms that real allocators read before they fund.
We don't do spammy press releases. We pitch reporters with stories they actually want — funding rounds, product launches, ecosystem milestones — and we coach the founder for every interview.
On the listings side, we manage the long tail: CoinGecko, CoinMarketCap, DefiLlama, Dune dashboards, exchange intros, and every aggregator that drives organic discovery.
And when something breaks — exploit, depeg, governance drama — our crisis desk runs the comms playbook in real time so the story doesn't write itself.
Every engagement ships with these.
Media strategy
Which stories, which publications, which reporters — on a 90-day rolling plan.
Founder media training
On-camera prep, message discipline, hostile-question drills.
Podcast & YouTube tour
Booked across the top 20 crypto podcasts and long-form YouTube shows your audience actually listens to.
Listings & data platforms
CMC, CoinGecko, DefiLlama, Dune, and exchange listing applications — submitted, followed up, and kept current.
Crisis & FUD response
On-call comms desk for exploits, depegs, governance drama, and bad-faith narratives.
How we work.
Story mining
Find the angles in your roadmap that reporters will actually publish.
Pitch
Targeted outreach to specific reporters on specific beats.
Place
Coordinated drops, embargoes, and exclusives.
Listings
Parallel track keeping data platforms and aggregators current.
Common questions.
Can you guarantee coverage?
No legitimate PR firm can. We guarantee the work and the relationships, not the outcomes.
Do you handle exchange listings directly?
We make warm intros and prep your application — exchanges decide.
Is crisis comms 24/7?
For retainer clients, yes — on-call comms desk with sub-1-hour response on critical events.
Related services
View allBrand & Narrative
Positioning, messaging, and visual identity that makes your protocol unforgettable in a crowded market.
Community Growth & IRL
From cold-start Discord to flagship Token2049 side events — we build and operate the community surfaces that turn followers into the people who defend your protocol at 3am.
Social & Content
Daily content engines on X, Farcaster, and beyond. Threads that go viral, memes that convert.
Ready to grow?
Start a 30-minute Strategy Chat. We'll diagnose your bottleneck and send a custom growth plan within 24 hours.
