Partnerships that ship code, not press releases.
We run BD as an outbound function — building the partner pipeline, negotiating the deals, and making sure the integrations actually go live. And for founding teams that need a strategist in the room weekly, we drop in as fractional CMO.
We have warm relationships across L1, L2, and major DeFi/infra teams. We use them to source partner pipeline, broker integrations, and coordinate joint go-to-market.
Every partnership we ship comes with a co-marketing plan — because an integration nobody hears about is just engineering work.
For founders who want senior firepower without a $400k full-time hire, we also embed 1–2 days a week as fractional CMO: OKRs, channel allocation, hiring loops, vendor management, and the hard calls on what not to do.
Every engagement ships with these.
Partner pipeline
Prioritized target list with named owners, sequenced over 30 days.
Outbound BD
Warm intros, cold outreach, deal memos, contract redlines.
Grants sourcing & writing
Identifying, scoping, and writing winning grant applications across the major L1/L2 ecosystems.
Co-marketing
Joint launches, paired content, shared events.
Fractional CMO
Embedded 1–2 days/week with your founding team: OKRs, channel mix, hiring, vendor management, board updates.
Tokenomics & GTM consulting
Marketing implications of token design, points programs, incentive structures, and post-TGE economics.
How we work.
Map
Define the ecosystem map and the highest-leverage partners.
Pipeline
Build the outbound pipeline and start sourcing intros.
Close
Run the BD motion through to signed deal + integration plan.
Launch
Co-marketing rollout so the integration actually gets credit.
Common questions.
Do you take equity or tokens?
On select long-term BD engagements, yes — case by case.
Can you support technical integrations?
We coordinate, but engineering scope lives with your team or theirs.
Is fractional CMO bundled or standalone?
Either — it's most powerful bundled with Community + Influencer, but we'll run it standalone for teams that already have execution covered.
Related services
View allBrand & Narrative
Positioning, messaging, and visual identity that makes your protocol unforgettable in a crowded market.
Community Growth & IRL
From cold-start Discord to flagship Token2049 side events — we build and operate the community surfaces that turn followers into the people who defend your protocol at 3am.
Social & Content
Daily content engines on X, Farcaster, and beyond. Threads that go viral, memes that convert.
Ready to grow?
Start a 30-minute Strategy Chat. We'll diagnose your bottleneck and send a custom growth plan within 24 hours.
